or studio – culture, art, fashion and lifestyle.

brand design - naming, logotype, symbol, graphic motif, brand guide, editorial design, package, etc
space graphic design - pictogram, signage system, wallgraphic, exhibition design

contact us.
info@orstudio.kr
5F, 190, Jinhwangdo-ro, Gangdong-gu, Seoul, Republic of Korea
@offticaial_orstudio

All, Hyundai Card, Kolon Sport Hannam, Lotte World Tower Seoul Sky, Minjukim, T(ER)T(RE), The Olympic Winter Games PyeongChang 2018 Olympic Pictogram

Brand design for Kolon Sport Hannam

Client : Kolon Sport, Glint
Category : Brand design, Signage system design
Directing : Cho Eunjoo, Glint
Design : Jo Eunil, Yoon Soyeon, Jung Sujin
Location : Seoul, South Korea
2020

Brand design for Kolon Sport Hannam

Client : Kolon Sport, Glint
Category : Brand design, Signage system design
Directing : Cho Eunjoo, Glint
Design : Jo Eunil, Yoon Soyeon, Jung Sujin
Location : Seoul, South Korea
2020

Brand design for Kolon Sport Hannam

Client : Kolon Sport, Glint
Category : Brand design, Signage system design
Directing : Cho Eunjoo, Glint
Design : Jo Eunil, Yoon Soyeon, Jung Sujin
Location : Seoul, South Korea
2020

Brand design for Kolon Sport Hannam

Client : Kolon Sport, Glint
Category : Brand design, Signage system design
Directing : Cho Eunjoo, Glint
Design : Jo Eunil, Yoon Soyeon, Jung Sujin
Location : Seoul, South Korea
2020

Brand design for Kolon Sport Hannam

Client : Kolon Sport, Glint
Category : Brand design, Signage system design
Directing : Cho Eunjoo, Glint
Design : Jo Eunil, Yoon Soyeon, Jung Sujin
Location : Seoul, South Korea
2020

Brand design for Kolon Sport Hannam

Client : Kolon Sport, Glint
Category : Brand design, Signage system design
Directing : Cho Eunjoo, Glint
Design : Jo Eunil, Yoon Soyeon, Jung Sujin
Location : Seoul, South Korea
2020

Brand design for Kolon Sport Hannam

Client : Kolon Sport, Glint
Category : Brand design, Signage system design
Directing : Cho Eunjoo, Glint
Design : Jo Eunil, Yoon Soyeon, Jung Sujin
Location : Seoul, South Korea
2020

Pictogram and signage system design for Lotte World Tower Seoul Sky

Client : Lotte
Category : Pictogram, Signage system design
Directing and design : Haam Younghoon
Location : Seoul, South Korea
2017 

Pictogram and signage system design for Lotte World Tower Seoul Sky

Client : Lotte
Category : Pictogram, Signage system design
Directing and design : Haam Younghoon
Location : Seoul, South Korea
2017 

Pictogram and signage system design for Lotte World Tower Seoul Sky

Client : Lotte
Category : Pictogram, Signage system design
Directing and design : Haam Younghoon
Location : Seoul, South Korea
2017 

Pictogram and signage system design for Lotte World Tower Seoul Sky

Client : Lotte
Category : Pictogram, Signage system design
Directing and design : Haam Younghoon
Location : Seoul, South Korea
2017 

Pictogram and signage system design for Lotte World Tower Seoul Sky

Client : Lotte
Category : Pictogram, Signage system design
Directing and design : Haam Younghoon
Location : Seoul, South Korea
2017 

Pictogram and signage system design for Lotte World Tower Seoul Sky

Client : Lotte
Category : Pictogram, Signage system design
Directing and design : Haam Younghoon
Location : Seoul, South Korea
2017 

Pictogram and signage system design for Lotte World Tower Seoul Sky

Client : Lotte
Category : Pictogram, Signage system design
Directing and design : Haam Younghoon
Location : Seoul, South Korea
2017 

All About Hyundai Card

Client : Hyundai Card
Category : Editorial design
Directing : Hyundai Card
Design : Cho Eunjoo
Location : Seoul, South Korea
2017 

All About Hyundai Card

Client : Hyundai Card
Category : Editorial design
Directing : Hyundai Card
Design : Cho Eunjoo
Location : Seoul, South Korea
2017 

All About Hyundai Card

Client : Hyundai Card
Category : Editorial design
Directing : Hyundai Card
Design : Cho Eunjoo
Location : Seoul, South Korea
2017 

All About Hyundai Card

Client : Hyundai Card
Category : Editorial design
Directing : Hyundai Card
Design : Cho Eunjoo
Location : Seoul, South Korea
2017 

All About Hyundai Card

Client : Hyundai Card
Category : Editorial design
Directing : Hyundai Card
Design : Cho Eunjoo
Location : Seoul, South Korea
2017 

Brand design for Minjukim

Client : Minjukim
Category : Brand design, Application design, Website design
Website : www.minjukim.co
Directing : Cho Eunjoo
Design : Jo Eunil
Location : Seoul, South Korea
2020

Brand design for Minjukim

Client : Minjukim
Category : Brand design, Application design, Website design
Website : www.minjukim.co
Directing : Cho Eunjoo
Design : Jo Eunil
Location : Seoul, South Korea
2020

Brand design for T(ER)T(RE)

Client : T(ER)T(RE) cafe
Category : brand design, application design, signage design
Directing : Cho Eunjoo
Design : Park Minju, Yoon Soyeon, Kang Heachan
Interior design: Creative Studio Unravel
Location : Seoul, South Korea
2020

Brand design for T(ER)T(RE)

Client : T(ER)T(RE) cafe
Category : brand design, application design, signage design
Directing : Cho Eunjoo
Design : Park Minju, Yoon Soyeon, Kang Heachan
Interior design: Creative Studio Unravel
Location : Seoul, South Korea
2020

Brand design for T(ER)T(RE)

Client : T(ER)T(RE) cafe
Category : brand design, application design, signage design
Directing : Cho Eunjoo
Design : Park Minju, Yoon Soyeon, Kang Heachan
Interior design: Creative Studio Unravel
Location : Seoul, South Korea
2020

Brand design for T(ER)T(RE)

Client : T(ER)T(RE) cafe
Category : brand design, application design, signage design
Directing : Cho Eunjoo
Design : Park Minju, Yoon Soyeon, Kang Heachan
Interior design: Creative Studio Unravel
Location : Seoul, South Korea
2020

Brand design for T(ER)T(RE)

Client : T(ER)T(RE) cafe
Category : brand design, application design, signage design
Directing : Cho Eunjoo
Design : Park Minju, Yoon Soyeon, Kang Heachan
Interior design: Creative Studio Unravel
Location : Seoul, South Korea
2020

Brand design for T(ER)T(RE)

Client : T(ER)T(RE) cafe
Category : brand design, application design, signage design
Directing : Cho Eunjoo
Design : Park Minju, Yoon Soyeon, Kang Heachan
Interior design: Creative Studio Unravel
Location : Seoul, South Korea
2020

The Olympic Winter Games PyeongChang 2018 Olympic Pictogram

Client : IOC, The International Olympic Committee
Category : Pictogram design
Directing and design : Haam young hoon
Location : Pyeong Chang, South Korea
2018

The Olympic Winter Games PyeongChang 2018 Olympic Pictogram

Client : IOC, The International Olympic Committee
Category : Pictogram design
Directing and design : Haam young hoon
Location : Pyeong Chang, South Korea
2018

The Olympic Winter Games PyeongChang 2018 Olympic Pictogram

Client : IOC, The International Olympic Committee
Category : Pictogram design
Directing and design : Haam young hoon
Location : Pyeong Chang, South Korea
2018

The Olympic Winter Games PyeongChang 2018 Olympic Pictogram

Client : IOC, The International Olympic Committee
Category : Pictogram design
Directing and design : Haam young hoon
Location : Pyeong Chang, South Korea
2018

The pictograms for PyeongChang 2018 used Hangeul, Korea's unique alphabet, as a motif.
After analysis of the 14 consonants and 16 vowels of Hangeul, four consonants (ᄀ, ᄂ, ᄉ, ᄋ)
and three vowels (ᅦ, ᅨ, ᅴ) were selected, and each pictogram was designed
based on the straight and curved lines unique to the consonants and vowels.

For the pictograms of PyeongChang 2018, the most representative poses of each discipline
have been chosen and represented in a minimal- istic way. The pictograms have been further refined
in their detailed poses through the use of slanted lines and curves to express the movements of joints,
which gives more dynamism to the pictograms.

The Olympic Winter Games PyeongChang 2018 Olympic Pictogram

Client : IOC, The International Olympic Committee
Category : Pictogram design
Directing and design : Haam young hoon
Location : Pyeong Chang, South Korea
2018

The Olympic Winter Games PyeongChang 2018 Olympic Pictogram

Client : IOC, The International Olympic Committee
Category : Pictogram design
Directing and design : Haam young hoon
Location : Pyeong Chang, South Korea
2018

Also, through the pictograms, the Olympic spirit is expressed such as the infinite potential,
the challenging spirit and passion that athletes will show in each game
so that it can be shared among people across the world.

The Olympic Winter Games PyeongChang 2018 Olympic Pictogram

Client : IOC, The International Olympic Committee
Category : Pictogram design
Directing and design : Haam young hoon
Location : Pyeong Chang, South Korea
2018

The pictograms for the Games have been designed based on Hangeul,
the Korean alphabet, which is an excellent system of letters unique to Korea.
Hangeul, used as a motif for the emblem of PyeongChang 2018,
represents the identity of the Games.
The shape of the lines of the Hangeul letters "ᄑ" and "ᄎ" from "평창," the Korean word
for PyeongChang and the commonality found in the shape of consonants and vowels
of Hangeul have been analysed and reflected in the pictograms,
thus representing the identity of the Games through the identity of Hangeul.
Through it, the unique beauty of Hangeul and the image of Korea are introduced to the world.